Create my signature
Campaigns & banners

Email signature marketing: the channel you already own.

A Signally campaign is a banner placed below your employees’ signatures, targeted at the teams you choose and scheduled over time. No media spend, no friction, and an audience already in touch with you.

What you can broadcast without writing a newsletter

More than nine business emails out of ten get opened. A signature banner is seen by your customers, your prospects, your suppliers and your candidates.

EVENTS

Trade shows and webinars

Announce your stand three weeks ahead and stop the campaign the evening it closes, without giving it another thought.

EMPLOYER BRAND

Hiring

Push your openings from the whole company’s signature: your employees become your first sourcing channel.

PRODUCT

Launches & releases

Target the banner at the sales teams while support keeps its own.

REPUTATION

Customer reviews

A Google review button in support’s signature: the request lands at the right moment, just after a good exchange.

CSR & INTERNAL

Commitments and news

A certification earned, the annual report, a charity drive: the proof travels with every exchange.

SALES

Booking a meeting

A calendar booking link under every sales email, with no extra follow-up.

Schedule, target, measure

A start date and an end date

The banner appears and disappears on its own. No more ghost campaign still running three months after the event.

Targeting by team

The whole company, one subsidiary, one country, one department, or a handful of people.

Campaigns that follow one another

Build your calendar a quarter at a time: each campaign takes over from the last.

Attributed clicks

You know which banner drove traffic, over which period and from which team.

BANNER PREVIEW
Webinar — Signatures & compliance
Thursday 12 March, 11am
Sign up
We are hiring for 12 roles
Tech, product, sales
See openings
Your feedback matters
30 seconds, one star
Leave a review

Frequently asked questions about banner campaigns

What is a banner campaign in an email signature?
It is a clickable banner, static or animated, added below the signature of a group of employees for a set period. It turns every outgoing email into a targeted communication channel.
How many impressions can I expect?
Count on around thirty outgoing emails per employee per day. A company of 100 people therefore generates in the order of 300,000 impressions a year, in front of an audience already in touch with it.
Can a banner target a single team?
Yes. Targeting works by team, department, subsidiary, country or a manual selection of employees. Sales can carry a product banner while support carries another.
Do campaigns start automatically?
Yes. You set a start date and an end date; the banner appears and disappears on its own. You can chain several campaigns across a quarter.
Can I track clicks on a banner?
Yes. Every campaign has its own click tracking, by period and by team, which lets you compare messages against each other and plan the next calendar.
Does an animated banner display everywhere?
An animated GIF displays in most modern email clients; some versions of Outlook show only the first frame. That is why we recommend putting the essential message on that first frame.

Go further

Launch your first campaign with Signally

Create the banner, choose the teams, set the dates. The rest happens on its own.

Create my signature Talk to an expert